Call Tracking enables you to monitor calls from your website and know exactly what marketing activity brought them whether it was from a different website, Google or your paid search campaign.
So no more will you have to figure how your caller has discovered you.
Why you need Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that relate to their key words, in order to understand which keywords deliver call conversions. monitor phone calls With no visibility of telephone conversions, it’s simply not possible to figure out if your investment in the key words in your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most customers are looking to monitor not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system such as Call Conversions Tracking comes in, as it lets you see your ROI for every one of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.